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Saying 'I love you' with life insurance

Posted On Thu, February 10, 2011

With all the talk about healthcare, it's almost become common knowledge that an estimated 50 million Americans lack health insurance. As such, what's gotten lost in the headlines is how many people lack life insurance.

According to LIMRA, an internationally-recognized research and consulting firm for financial institutions and insurance companies, ownership of life insurance has hit a 50-year low.

The study, which is performed by the company every six years, found that 35 million Americans have no life insurance whatsoever, a sharp rise from the 22 million in 2004.

With these facts in mind, Intelliquote is reminding consumers that February is the month of love, and nothing says I love you like a life insurance policy.

"Providing for our loved ones' well-being today and into the future is the ultimate selfless act of love," said Gary Lardy, CEO of IntelliQuote, an online life insurance company.

Life insurance is not a one-size-fits-all purchase. There are several policies from which to choose - including universal, simple and term, among others - and which is the correct one to buy depends on a variety of factors, such as marital status, age and income level. These factors should be carefully considered before purchasing.

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