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Online auto insurance policy purchases surge in 2010

Posted On Fri, May 27, 2011

More and more people are taking advantage of the internet by purchasing things online that they used to buy over the phone or in person - and that includes auto insurance policies.

According to its 2011 Online Auto Insurance Report, comScore, an internet marketing firm, reports that millions of customers received quotes and bought policies by way of the world wide web in 2010. The study found that 37 million quotes were submitted and nearly 3 million policies were purchased last year, continuing a trend of more auto insurance activity taking place online.

"The 2011 Online Auto Insurance Reports show the online auto insurance industry sustaining the dramatic increase in online shopping activity seen in 2009, indicating that the previous year was not merely a temporary gain in activity," said Susan Kleinman, director at comScore. "This continued strength reinforces the positive shifts we perceived last year in consumer attitudes toward online auto insurance channels and the importance of these channels in reaching a growing number of consumers now accustomed to searching online for the best deals on insurance policies."

With more people shopping for auto insurance policies online, customers have a better way of finding the best deal that fits their budget.     

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