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Life Insurers may take advantage of new consumers

Posted On Thu, March 22, 2012

A report from Conning Research & Consulting showed that life insurance companies could be fighting over as much as $10.2 trillion to give insurance plans to the middle market.

The study, "Opportunities in Reaching the Middle Market with Life Insurance," showed that due to increasing costs of healthcare, along with an improved amount of social media marketing, life insurance companies may have an ability to cash in on consumers.

"Over the past five years the missed opportunity in the middle market for life insurers has grown significantly, and our latest estimate is that it has reached $10.2 trillion," said Terence Martin, director at Conning Research & Consulting.

Martin added that it remains to be seen whether or not these life insurance companies will be able to take advantage of the tools they have to give consumers what they are looking for when it comes to an insurance policy.

Those who don't have a life insurance plan may want to go online and look for the many options available. There could be a significant number of life insurance quotes with low rates available.

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