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Life insurance company raises awareness for insurance need

Posted On Thu, October 20, 2011

A recent campaign regarding life insurance awareness by MassMutual was kicked off to question adults as to why this type of coverage is important.

The promotion, called "Why Life Insurance?" used children by questioning both agents and adults as to why it is important to discuss issues surrounding such plans.

"With this new campaign, we challenge head on the declining life insurance ownership trend in an engaging manner, while strongly emphasizing the crucial role life insurance can play in a family's financial planning strategy," said John Chandler, senior vice president and chief marketing officer, MassMutual.

With kids showing adults that they are interested in discussing it, it may make the topic of death seem like an easier idea to discuss, especially when it comes to insurance and finances, according to the company.

Consumers who don't have sufficient insurance but are interested may want to compare life insurance quotes. This could be a smart decision in the long run that will ensure family members are covered in case of an accident.

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