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Insurance companies need to be online

Posted On Mon, October 31, 2011

A recent article in Investment News noted that life insurance companies may need to concentrate on finding customers online, as this could help boost sales.

This is partially due to sales crawling in 2011 when compared to 2010 - only 4 percent higher - and the so far untapped areas of social networks, the news source reported.

"The change in technology is happening at an absolutely staggering pace - hand-held mobile devices, tablets, platforms in social media" Robert Kerzner, chief executive for LIMRA said at a conference, according to the news source. "We must use that to increase distribution, increase productivity of our distribution so they can close sales and to reach out to consumers in ways we haven't in the past."

Consumers may benefit if they get their life insurance quotes online. This could be a great choice, especially because it may be possible to find lower rates on the internet than going elsewhere. Finally, the internet may make it easier to compare life insurance rates, due to ease of use.

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