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GM joins seat belt awareness campaign

Posted On Tue, May 29, 2012

One of the industry's largest automakers has joined the Michigan Office of Highway Safety Planning in encouraging motorists to buckle up.

Through June 3, General Motors and safety officials in the Wolverine State are actively promoting the National Highway Traffic Safety Administration's "Click It or Ticket" campaign. In previous years, Michigan's safety belt use among motorists was 97.9 percent but that statistic dropped to 94.5 last year. Close to 200 people who died in car accidents in 2011 were not wearing their seat belts.

Gay Kent, executive director of vehicle safety at GM, indicated how important it is to maintain a high level of seat belt use.

“Every 1 percent increase in safety belt usage means 10 fewer traffic deaths and 130 fewer injuries," said Kent. "The numbers indicate the importance of buckling up - it saves lives."

He added that when buckled in, it diminishes the risk of being killed in an auto accident by 45 percent.

In addition to increasing the risk of being severely hurt after an accident, failing to wear a seat belt may affect policyholders' auto insurance rates. A motorist's driving history is among several things taken into consideration when setting premiums.

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