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Employees say health benefit info and Twitter shouldn't mix

Posted On Wed, July 7, 2010

Employees prefer to get updates about their health insurance benefits through traditional outlets rather than through social media, according to research by the National Business Group on Health.

Almost 75 percent of employees surveyed said that they had no desire to get information about their health benefits through social networking site Facebook, the research found. Almost 80 percent of employees said the same about Twitter.

These findings may change as the survey reveals that wealthy, young employees are more receptive to getting information from social media than their older counterparts.

"Despite the current low interest level among workers, at some point social media will begin to resonate especially as young employees enter the workforce and older ones retire. And there are steps employers can begin to take," said National Business Group on Health president Helen Darling. "When developing a communication campaign, employers should consider what the message will focus on and choose a media type that marries well with it."

Health insurance providers and employers should keep this information in mind as they continue to modify their offerings and marketing techniques. ADNFCR-2297-ID-19879156-ADNFCR

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