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Consumers swayed more by saving money, practicality

Posted On Tue, March 27, 2012

Foresight Research released a report showing that many Americans are looking for vehicles that were more form-fit to their own needs than to what marketing communications were telling them.

The 2012 Automotive Marketing Communications Study found that fuel economy is becoming more important for consumers, while many were looking out for advertisements that stressed savings and value. In addition, many carbuyers noted that they don't see incentives as much of a priority, as many carmakers have cut these programs.

"The auto industry continues its recovery," said Steve Bruyn, chief executive officer of Foresight Research. "Our sample of 2010 to 2011 buyers represents a unique viewpoint into their behaviors and influences as the auto industry recovers from the worst economic period since the Great Depression."

Those who are trying to save money on a vehicle may want to keep the trend going. It could be possible to save more than a person may think on their auto insurance. By going online and looking up auto insurance quotes, a consumer may find what they need.

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