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Consumers more worried about price than insurance content

Posted On Tue, March 27, 2012

A report from auto insurer Erie Insurance showed that many Americans may be occupied with price worries, and may not be looking at the bigger picture when it comes to insurance.

Nearly 70 percent of consumers noted that while car insurance ads were funny and engaging, they only informed them about saving money, according to the report. In addition, three-quarters of Americans noted these ads forced people to worry more about price than anything else. Many consumers struggled to understand their insurance plans after they received them, as well.

"People are making very serious decisions about their financial well-being based on punch lines," said Cody Cook, vice president and product manager at Erie Insurance. "Insurance is complex. Making a decision based on price alone and without the consultation of an insurance expert can have serious repercussions."

If someone is concerned about paying auto insurance rates that are too high, it may be a good idea to compare auto insurance quotes. This method can help a person find a plan that is both sufficient and in their price range.

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