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Allstate will turn more toward internet for auto insurance sales

Posted On Thu, December 10, 2009

The internet has become a powerful force for consumers as more people turn to it in order to buy things.

And along with holiday gifts and groceries, the number of people who look for auto insurance online is increasing. A recent story from the Dow Jones Newswire quoted Thomas Wilson, the chief executive of Allstate Corp., who recently spoke at a Goldman Sachs conference. Wilson noted that the prevalence of people looking for auto insurance online will drive his company to change how it does business.

"Our goal is to have fewer, larger agencies that provide a more consistent experience for our customers," Wilson was quoted as saying.

Wilson said that around half of new auto insurance clients come to the company through its website rather than through an agent. However, he also said about 87 percent of the company's website visitors end up completing the transaction with an agent.

One of the main benefit that shopping for auto insurance online offers consumers is the ability to compare and contrast the services offered by different companies. Furthermore, online shopping can lead to consumers getting a better deal on their insurance through price comparisons.

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