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High-speed internet access widens its reach

Posted On Fri, January 18, 2013

A new report indicates that a tremendous number of people throughout the world have access to fast internet capability.

According to market research firm Parks Associates, more than 650 million households throughout the globe will have broadband internet accessibility by the end of 2013.

The report also revealed that many of today's consumers have internet capability away from their desktop, as smartphone use has soared. And it's clear that people are using these devices for tasks other than calling, as nearly three in every four smartphone owners have at least one paid application installed.

Stuart Sikes, president of Parks Associates, indicated that the average consumer wants to have internet connectivity in a variety of places. In the U.S., for example, one-third of car owners have in-vehicle connectivity, enabling them to use GPS units to help find locations and listen to satellite radio.

The internet has also revolutionized consumers' purchasing power. With few button clicks and keystrokes consumers can shop for clothing, buy groceries, order dinner or search for insurance quotes for their car or home.

Internet capability will likely only expand even more in the years ahead. The marketing research and consulting firm says by 2017, broadband service providers will increase the number of gateways residences have to tap into the web to 120 million from today's 75 million.

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